GO ONBOARD

Go on Board is a skateboard brand based on the adventurous nature of skating as it relates to the brand idea—freedom of expression. The goal is to represent joy and free-spiritedness. It implies a sociable intent to keep moving forward with no constraint. Embark on your vision was chosen as the tagline because it matched the brand personality attribute “Free-spirited”. Embarking on your vision implies having a free-spirited personality and understanding how it can help a person achieve his goals, dreams, and destination. Its key message intends to convey that an individual will not accomplish their goal until they decide to take action.